What does this mean? Take a moment and look through your Facebook feed. Look at one of your posts that links to a page or article on your website – and then look at one of your posts which is just a simple image with a caption. Notice the difference in reach (see client examples below).
I am not saying don’t post links to your website on Facebook, but MIX IT UP a bit. Post an image or quote one day and then a link to an article or video on your site another.
Below is a great example from our client at Bru Mustard – on the left NO LINK, and on the right a link to a recipe on their website. See the difference in people reached (438 versus 20 reached)
Try it on your Facebook page.